I have to admit, of all the events that I have attended this year, Minex Jewellery’s 100% Jewellery Trade-In Program Launch was probably the best one I’ve been to so far (read: less than impressive social life). It may not be the Oscars, but it was undeniably different. Perhaps it was that sense of luxury when I first entered the ballroom, perhaps it was the perfect models parading in the ballroom, or perhaps it was because everything seemed extra personal when Minex Jewellery’s own leading man gathered with us after the event for a little private Q&A session.

Whatever it was, the launching ceremony was interesting to say the least.

The event slowly started off with a simple jewelry display by several models, who were nothing less than gorgeous. A brief introduction of Minex Jewellery by Silas followed the display, then Minex Jewelllery’s owner, Benjamin, went up on stage and gave a short presentation on the trade-in program.

Now, the whole point of this event was to introduce Minex Jewellery’s newest marketing strategy – the 100% Jewellery Trade-In Program. This program allows Minex Jewellery’s customers to trade in their jewellery without sacrificing the original value of the product. This program, also known as the Minex Advantage, has no time limit, as well as no minimum upgrade value. This allows for a more flexible plan for the customers, who no longer have to pay a large sum of money to obtain the jewellery that they wish to acquire.

Just trade it in, add on a certain amount of money, and upgrade your jewellery. It’s as simple as that.

After the short presentation, the attendees were presented with another jewellery showcase featuring more stunning models.

Warning for users with slow connection: Photo dump ahead!

Picture 1-7: The first part of the showcase with dancing models.

Picture 8-13: Part two of the showcase with models parading within the ballroom.

The end of the showcase also marked the end of the launching ceremony. Shortly after the ceremony was over, we were invited over to Senso for a private Q&A session with Benjamin. The Q&A session itself was interesting too, considering that many intriguing facts regarding the company and its establishment, as well as facts about the industry itself were revealed during the session.

Undoubtedly, Minex Jewellery will grab the attention of the public with this new program. News regarding the program will definitely spread to even more people by word of mouth. After all, news does travel fast, especially in a small town like Kuching. So, help spread the word around.

Who knows, you would help someone obtain his or her first 1-carat diamond!